Blog Archive

Tuesday, June 24, 2008

Your personal brand is a spriritual statement.

Today I hosted a Washington Times online chat on Personal Branding with nationally known branding and marketing expert, Karen Saverino, from The Metropolitan Group, which is a strategic planning and marketing firm located in DC and with other offices around the country.

Personal Branding is a persona or presence that you want to project that embodies your values and beliefs. It is self-packaging for your career, dating, etc. For example, when you think of Oprah or Bill Gates certain things about them readily come to mind. Bill 's dress is understated and Oprah is elegant and stylish. Both give their money freely and are caring compassionate people. These are the statements they project.

Take Tim Russert, his personal brand was a tough, fair, balanced get at the truth journalist. Donald Trump has one of the strongest personal brands. Please read the transcript for this online chat by clicking the above title to this post and learn how to develop or enhance your personal brand.

Remember your brand is a personal statement of excellence, congruence and the values and beliefs that you want to apply in all that you do. Ask about my Personal and Spiritual Branding sessions.
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I am very proud of the this sign in The Old Spanish Quarter in St. Augustine, Florida, because it marks the site of a house owned in the 1760's by a Minorcan settler, Franciso Triay, who was related to my mother. How fitting it was that I would see this sign on December 1, which was the day after my mother's funeral. Life has a way of reminding you of who you are.

Me Accepting Humanitarian Award at Lincoln Center on November 10th
The Punjabi Literary and Cultural Society presented me with a humanitarian award Saturday, November 10th at Lincoln Center in New York. Also receiving awards were United Nations Church Center Chaplain, Reverend Kathleen Stone and Matt Weiner, Program Director of The Interfaith Center in New York. The awards were presented on a program that was full of Sikh, Hindu and Sufi music, dancing and literature. I was proud to be presented with an award on this program because, I believe that most communities around the globe want to be free to express their faith and cultural traditions without fear, harm and judgment. This is what my weekly column and work involving The New Seminary at the Untied Nations is about.
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